Earth Savers: From $12K Wasted to $2M+ in Pipeline
Industry: B2B Lighting
Engagement: 6 months
Spend: $6,700 on LinkedIn Ads
Result: $2M+ pipeline generated, 4 SQLs, 12–20 MQLs/month
The Problem
Earth Savers had already tried LinkedIn Ads with a local agency. $12,000 spent, zero leads to show for it. Before investing further, they brought in Arokia IT USA to audit what went wrong and rebuild the approach from the ground up. Then Arokia IT USA engaged us for our specialized expertise in LinkedIn Ads.
The Approach
We built a multi-layered system:
- Cold + retargeting campaigns, structured to work together instead of competing for the same budget
- AI-based data attribution to build smarter retargeting audiences and bring CPM, CPC, and cost-per-lead down over time
- Lead segmentation by intent, funnel stage, and buyer journey, so sales conversations started with context, not cold guesses
- Integrated LinkedIn, Google Ads, and email touchpoints across a 120-day active campaign window, rather than treating LinkedIn as a standalone channel
The Outcome
Over the 6-month engagement:
- 12–20 MQLs per month, consistently
- 4 SQLs converted from a highly targeted account list
- $2M+ in pipeline generated from a $6700 total spend
Ready to Build Your LinkedIn Pipeline?
Get a free, no-obligation strategy session — we’ll show you exactly how a targeted LinkedIn approach can drive pipeline for your business.
Thank you for taking the time to visit.
If you’d like to learn more:
- Explore our Case Studies to see how we’ve helped B2B companies grow.
- Visit the About Us page to learn more about me and Datastu Marketing LLP.
- Connect with me on LinkedIn to stay in touch and follow my work.
If you’d like to discuss your marketing goals or simply say hello, feel free to email me at heyakshay@datastu.co.