Industry: B2B Fintech
Engagement: 2 Months
Spend: $2,830.83

Result: 28 Registrations

Objective: Generate 20–40 webinar registrations.

A leading B2B fintech company in the USA hired a US-based marketing agency to run its end-to-end strategy and execution. Datastu Marketing LLP partnered with that agency to handle LinkedIn Ads for the campaign. The brief was simple: drive webinar registrations and downloads. The timeline was not, just two months, on a tight budget.

Approach: Cold Targeting + Retargeting

We started with all the creative assets in hand, but a fragmented, undefined audience. Our first job was to fix that, refining and segmenting the audience from scratch to build a focused cold-targeting campaign.

Rather than casting a wide net, we kept the audience narrow. This let us reach the same people with enough frequency to build familiarity and nurture intent, before asking for the sign-up.

From there, we built a retargeting audience using signals from the cold campaign, layered with data from Google and email campaigns already running. This gave us a highly qualified retargeting pool of 9,000 individuals.

Results

The retargeting strategy delivered 28 registrations in just 10 days of retargeting campaign (the last phase of the campaign) at a CPL of around $101, despite budget constraints and a compressed timeline.

---