Objective: Build awareness for a new European Union service launch, and create a warm, retargetable audience of relevant accounts.

A leading Canada-based wealth management company was preparing to launch a new service for the European Union region. It brought in a US-based marketing agency to lead the go-to-market push, and the agency partnered with Datastu to design and execute the LinkedIn awareness campaign.

The Problem

The service was new to the EU market, and the client had no existing awareness or audience there. Before any lead generation could work, we needed to get the right accounts to notice the brand, engage with it, and come back more than once — the early signals of real buying intent.

Approach: Awareness First, Built for Retargeting

We designed and ran a LinkedIn awareness campaign with a clear goal: not just impressions, but engagement that could be built on later.

With a $4,900 spend, for 120 days, we focused on reaching the right accounts in the EU region and tracking meaningful signals of interest — ad interactions, website visits, demo requests, and repeat visits (3 times or more) to the LinkedIn profile and other online assets.

This gave us a qualified, warm audience we could retarget with more precision once awareness was established.

Results (as of July 16, 2026 — campaign ongoing)

• $4,900 spent on awareness
• 81,000 members reached across 440 target accounts
• 1120 engaged meaningfully  through ad interaction, website visits, demo requests, or repeat visits (3x+) to LinkedIn assets

Outcome: A qualified, engaged audience of 1120 members from 76 accounts is now primed for retargeting. The campaign is currently live, and we’re using this warm audience to move into the next phase: lead generation.

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