Objective: 

Grow Lanteria’s social media presence and build an engaged audience from the ground up.

Lanteria HR is a SaaS company offering HRMS solutions to businesses of all sizes. Acquired by a Spanish entrepreneur in 2022, the company has grown fast since then, crossing $2 million in ARR last year. But its social presence hadn’t kept pace with its business growth.

The Problem

Lanteria had a loyal customer base, but growth had stalled  and its online presence was almost nonexistent. The new owner wanted to change that: build a stronger, more engaged audience and grow brand recall through social media.

Approach: Audit, Content, and Consistency

We started with an audit mapping Lanteria’s current online presence and building a growth strategy tailored to it.

From there, our focus was content. We repurposed what Lanteria already had and layered in new material designed to earn attention. To grow followers meaningfully, we leaned on value-first content — free resources like curated podcast lists, videos, templates, and tools built specifically for HR managers.

We posted consistently, 3–5 times a week, across LinkedIn, X, and Facebook and kept adjusting the strategy as we tracked what worked.

Results (Jan 1, 2024 – May 30, 2026)

• 1.2M impressions across all platforms
• 288,000+ impressions on LinkedIn alone
• 22,000+ visitors to the LinkedIn page
• 4300+ new followers, a 120% growth rate (8000+ total followers)
• 5,264 article views and 1,706 new newsletter subscribers 

Outcome: Over two years, Lanteria grew its LinkedIn audience by more than 2×, generating 1.2 million impressions and building a consistently engaged community, a strong outcome for a B2B SaaS brand.

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