Objective: Promote a new measurer product to the right B2B accounts, and turn engagement into qualified sales conversations — on a limited budget.

An Oklahoma-based reeling manufacturer was launching a new measurer product and wanted to build visibility for it on LinkedIn. The agency managing the client’s end-to-end marketing brought in Datastu for a short, focused engagement.

The Problem

The budget was tight, and the engagement window was short, just 90 days. A traditional lead generation campaign would have been the obvious move, but it’s expensive, and the numbers didn’t support it. We needed a way to build a strong account list and get real leads without paying lead-gen prices.

Approach: Engagement Over Lead Gen

Instead of running a lead generation campaign, we ran an engagement campaign a more cost-efficient way to get the product in front of the right audience.

We used an AI attribution tool to identify and build a list of accounts genuinely interacting with the campaign. From there, the sales team took over — reaching out directly to these accounts and qualifying the ones worth pursuing.

Results (90 days, $4,300 spend)

• 27 accounts qualified as potential buyers by the sales team
• 12 companies purchased the product as of June 30
• $20,000+ in sales generated

Outcome: A tight budget and a short timeline still produced 12 paying customers and over $20,000 in sales — proof that engagement-led campaigns, paired with smart attribution and sales follow-through, can outperform a straight lead-gen approach when resources are limited.

---